Fira de Barcelona splits its activity between two venues: Montjuïc, with 150,000 m² of exhibition space (42,000 outdoors), and Gran Via, the modern venue with 240,000 m² gross, designed for large international events. Together they host more than 150 trade shows, congresses, and corporate events a year.

Gran Via hosts Mobile World Congress, which brings together more than 2,900 exhibitors and close to 105,000 attendees every March. Montjuïc, meanwhile, hosts events like Alimentaria, Automobile Barcelona, and the Manga Fair. These are very different show profiles — high-end B2B tech versus consumer goods or industry — and booth design has to respond to that difference in audience and visual code.

Solucionic delivers projects in Barcelona to the same standard we apply in Madrid: in-house production, on-site coordination, and direct project control with no subcontracting layers between design and installation. Our global execution — with a presence at shows across Europe, LATAM, and the Middle East — lets us move teams and manage tight deadlines without losing quality, which matters especially at an event the scale of MWC, where installation windows are limited and visual competition between booths is at its peak. Whether you need a fair booth for a consumer show at Montjuïc or a trade show booth for Gran Via's tech calendar, our exhibition stand design and production stays in-house from concept to teardown.

Gran Via and Montjuïc are not the same venue.

Gran Via

A modern venue with 240,000 m² gross, designed for large tech events like MWC. Its halls support tall structures and high technical loads, with loading docks sized for large-scale installations.

Montjuïc

150,000 m² of space, 42,000 outdoors, with older halls and different show profiles — consumer goods, industry, popular culture. Access, height, and supply conditions vary hall by hall and need to be known before designing.

Operational differences

Installation windows, truck access routes, and three-phase power availability aren't the same between the two venues. We coordinate each project according to the actual venue, not a generic Fira Barcelona floor plan.

Visual code by audience

A B2B tech booth at Gran Via and a consumer-goods booth at Montjuïc don't share production budget or visual language. We adapt the design to each show's buyer profile, not to a single generic "Barcelona booth" template.