INDIBA.

Objective

INDIBA presents its radiofrequency and laser technology for physiotherapy and aesthetic medicine at FISIOEXPO to an audience of healthcare professionals who need to see the equipment in operation, not just in a catalog. The goal was a 120 m² booth solving live demonstrations of several devices, sales attention, and a brand corner (INDIBA Lovers) aimed at building loyalty with end consumers, all at once.

Process

The main challenge was circulation: keeping visitors who just wanted to see the product separate from those attending a scheduled demonstration, without one group interrupting the other. We designed a double-height central tower for the K-Laser device, visible from several points in the hall, with independent demonstration areas on each side and the INDIBA Lovers corner tucked into a more intimate end. Given the brand's premium positioning, we paid special attention to finish: product lighting, warm materials, and signage built into the carpentry rather than applied on top.

Result

A booth that sustained continuous demonstrations throughout the show without creating bottlenecks, aligned with INDIBA's positioning as a leading medical and wellness technology brand. The visible collaboration with Samsung and atm within the space also reinforced the perception of technological innovation among visitors.