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Case study

Uniqlo.

A 50 m² pop-up store for the launch of Uniqlo's women's sportswear line, next to the Museo Reina Sofía in Madrid, built and installed in three days.

Category · Activation / BTL Market · Spain

Client

Uniqlo

Event

Launch of the women's sportswear line

Venue

Next to the Museo Reina Sofía

Location

Madrid

Category

Activation / BTL

Service

Production and installation of the pop-up store

Designed and built in our own workshop, with the same quality control from start to finish.

The project

Project photos.

Objective

Uniqlo needed a space in central Madrid to present its new women's sportswear line during the summer of 2026. Although it was a temporary installation, next to the Museo Reina Sofía, it had to work and feel like a physical Uniqlo store.

Process

We built a 50 m² structure in our workshop in pine and varnished poplar, with light-oak melamine furniture and graphics in cut vinyl and fabric. To make the pop-up behave like a permanent store we added its own lighting and sound, ventilation ready for the July heat, and poplar fitting rooms consistent with the materials used throughout the space. Installation took three days, coordinated with the project architects.

Result

A temporary store with the finish of a permanent retail space, ready for the launch on schedule and true to Uniqlo's material identity.

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