Designed and built in our own workshop, with the same quality control from start to finish.
The project
Project photos.
Objective
A Nike store opening is a fixed, unmovable event: the marketing campaign, local press, and the brand's calendar are already in motion before the space is finished. The goal was to build the new 108 m² store in Málaga to the letter of Nike's global brand-image guidelines, with no room to push back the opening date.
Process
International retail chains like Nike work to very strict brand manuals: fixtures, signage, product lighting, and category layout follow standards set globally, with little room for local interpretation. The work consisted of producing and installing that store system to the letter of those guidelines, coordinating construction timelines with the opening date already announced to the public.
Result
A store ready to welcome the public in Málaga from opening day, with a brand image identical to any other Nike store internationally.
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