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Case study

Karl Lagerfeld.

Retail space developed for a Karl Lagerfeld store.

Category · Retail Market · Spain

Client

Karl Lagerfeld

Event

Store opening

Total area

40 m²

Location

El Corte Inglés, Madrid

Category

Retail

Service

Retail design, production, and installation

Designed and built in our own workshop, with the same quality control from start to finish.

The project

Project photos.

Objective

Like the Michael Kors corner, the Karl Lagerfeld space sits inside El Corte Inglés in Madrid. The goal was to build the 40 m² space with the brand's distinctive graphic, black-and-white aesthetic, visible and recognizable within an aisle shared with other fashion brands.

Process

We produced furniture and signage in our own workshop following Karl Lagerfeld's brand manual, with installation planned around the time windows the department store allows outside public opening hours.

Result

A retail space consistent with Karl Lagerfeld's brand identity, installed without interrupting the store's commercial activity.

Next steps

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