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Case study

Carolina Herrera.

Ephemeral pop-up in Plaza de Callao for the launch of Carolina Herrera's La Bomba perfume, live-connected to the broadcast of her runway show in Plaza Mayor.

Category · Activation / BTL Market · Spain

Client

Carolina Herrera

Event

Product launch

Total area

60 m³

Location

Plaza de Callao, Madrid

Category

Activation / BTL

Service

Design, production, and installation of an ephemeral pop-up

Designed and built in our own workshop, with the same quality control from start to finish.

The project

Project photos.

Objective

Launch Carolina Herrera's La Bomba perfume with an ephemeral activation at one of Madrid's busiest points.

Process

We designed a pop-up in Plaza de Callao live-connected to the broadcast of Carolina Herrera's runway show in Plaza Mayor, joining both spaces into a single brand experience.

Result

An activation that brought the energy of the runway show to the heart of Madrid, creating an immersive, high-visibility experience for the launch of La Bomba.

Next steps

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