Case study
Puerto Rico Tourism.
Press conference kicking off Puerto Rico's role as guest of honor country at FITUR 2027.
Designed and built in our own workshop, with the same quality control from start to finish.
The project
Project photos.
Objective
Puerto Rico needed to kick off its year as guest of honor country at FITUR 2027 with an event that conveyed more than an institutional speech: the boricua warmth and hospitality that defines its tourism proposition, under the slogan "the boricua people open the doors of Puerto Rico to you."
Process
We chose Madrid's Royal Botanical Garden as the venue, a natural setting that moved away from a conventional press-room format. The setup combined a protocol area for official remarks with a catering space surrounded by greenery, designed to let journalists and industry professionals extend the conversation after the official event.
Result
An institutional event that marked the start of Puerto Rico's presence at FITUR 2027 as guest of honor country, with a staging that reinforced the campaign's message of warmth and hospitality from the very first moment.
Next steps
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