Taiwan at FITUR 2026.

Objective

Taiwan's presence at FITUR 2026 needed to project destination identity to a mixed audience of tourism professionals and general visitors, in an international hall where it competes with dozens of countries for the same attention.

Process

We designed an institutional booth with graphics and set design aligned with Taiwan's identity as a tourism destination, manufactured in-house and installed to the same finish standards we apply to institutional projects for other countries and public bodies at FITUR.

Result

An institutional booth that represented Taiwan to FITUR 2026's professional audience, in line with the destination identity the delegation wanted to communicate.