Designed and built in our own workshop, with the same quality control from start to finish.
The project
Project photos.
Objective
At IFEMA's Sports Summit, the goal was to bring the energy of the Movistar Arena —the venue occupying Madrid's former Palacio de los Deportes— to the show floor, and do it with an activity that invited interaction, not just observation.
Process
We designed a 112 m² booth with LED lighting and high-impact digital content, and integrated an interactive basketball hoop —a direct nod to the venue's origin as the Palacio de los Deportes— that let visitors take part and compete for prizes.
Result
A dynamic, highly participatory booth that connected the public with the Movistar Arena's identity and generated buzz through direct interaction with the brand.
Other case studies
More projects.
Next steps
Tell us about your next trade show.
Someone from our team replies within 24 hours.
Get in touch