Messe Essen is Germany's ninth-largest exhibition venue, with 110,000 m² covered and 20,000 m² outdoors. It hosts around 50 trade shows a year — 13 of them international — with close to 13,000 exhibitors and 1.5 million visitors from more than 120 countries. Among its best-known events are E-world energy & water (energy and sustainability), SPIEL (board games), and Equitana, the world's largest equestrian trade show, held every two years across seven halls and 30,000 m².

It's a venue with a very diverse program — energy, leisure, equestrian sport — which in practice means each show brings a completely different audience and visual code. A booth for E-world looks nothing like one for Equitana, whether in materials, scale, or the kind of experience it's meant to create.

Solucionic always starts from the client's real business goal rather than the show format, and designs the booth accordingly, with in-house production for all of Europe from our workshops in Spain and Poland, and supervised execution from start to finish. Our international coordination capability lets us execute in Essen to the standard required, managing transport, installation, and dismantling without depending on unfamiliar local suppliers.