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Case study

Santagloria.

The "Santo Tardeo" activation: music, a photocall, and street decor in Santagloria cafés to energize the ritual of an afternoon snack with friends.

Category · Activation / BTL Market · Spain

Client

Santagloria

Event

Santo Tardeo

Format

Touring in-café activation

Location

Spain

Category

Activation / BTL

Service

Design and production of in-store BTL activations

Designed and built in our own workshop, with the same quality control from start to finish.

The project

Project photos.

Objective

Energize the tardeo ritual in Santagloria cafés, turning the afternoon snack moment into a more fun, shareable experience among friends.

Process

We designed the "Santo Tardeo" activation, with music, a photocall, and street decor built for the café space itself, integrated into daily operations without disrupting the regular service.

Result

An activation that reinforced the tardeo as Santagloria's own brand moment, bringing the café experience closer to customers in a warm, memorable way.

Next steps

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